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A cold call has three basic elements:

You have never spoken to the individual you’re calling.
They’re not expecting your call.
They didn’t request for you to contact them through some form of marketing material like a website or a newsletter.

But, if you’ve never had Sales Training, the end result of your could calls will end with more hang ups and/or rude up-front refusals than anything else.  Without Sales Training, you might as well not make those calls in the first place.

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www.doubleyoursales.biz – A cold calling course for business owners. Visit the website site to get exclusive videos on how to double your sales. sales management sales training sales techniques sales tips sales skills selling skills closing sales presentation techniques sales courses…

Copyright (c) 2010 Gavin Ingham

One of the biggest challenges facing many salespeople is cold calling for new business meetings and winning new sales on the telephone. In many industries cold calling is the most cost effective way of uncovering new business opportunities. It is also an activity which strikes fear into the hearts of even some of the most proactive and confident of salespeople. Not surprisingly, therefore, it is one of the most commonly sought skills for sales training and sales development sessions.

One of the reasons for this is the amount of rejection that a cold calling session can attract. Even the best cold callers can expect a wide variety of client objections and client evasion tactics during even the shortest bout of activity on the phone.

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